A brand is an overall experience of a customer that distinguishes an organisation or product from its rivals in the eyes of the customer. Brands are used in business,marketing and advertising.(credit #wikipedia#)
A brand is a unique design,signs,words that identifies a product and differentiates it from its competitors,overtime this image becomes associated with a level of credibility,quality and satisfaction in the consumers' mind.
Brands help consumers in crowded and complex market place, by standing for certain benefits and value. Legal name for a brand is trademark,when it represents a firm it is called a brand name.
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